UniSuper names Dani Murrie as new CMO

News 3 Feb 2022 - 1 min read

UniSuper names Dani Murrie as new CMO

By Sam Buckingham-Jones - Deputy Editor

"I look forward to accelerating the lift in brand awareness and delivering an exceptional employer and customer experience,” Murrie said.

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Tags: CMO banking

UniSuper has named veteran finance operator Dani Murrie as its new chief of marketing and growth, along with two other executive leadership hires.

What you need to know:

UniSuper has named Dani Murrie as its new Chief Marketing and Growth Officer.
UniSuper is a $110 billion superannuation fund.

Superannuation fund UniSuper has named a new Chief Marketing and Growth Officer, Dani Murrie, among three new executive leadership appointments.

Murrie joins from MetLife, where she was a senior consultant, and has long worked in the finance sector, including Colonial First State, Westpac, Commonwealth Bank, and First Abu Dhabi Bank in the United Arab Emirates.

Her remit at the $110 billion fund, which is now open to all Australians, includes marketing, digital, product and employer partnerships.

“UniSuper has such a strong story to tell – with a history of strong long-term performance and low fees. I look forward to accelerating the lift in brand awareness and delivering an exceptional employer and customer experience,” Murrie said in a statement.

UniSuper CEO Peter Chun welcomed Murrie to the company, as well as Danielle Mair, incoming Chief Member and Advice Officer, and Anastasia Crisafi, Chief Financial Officer.