Deep Media, a new consultancy specialising in Amazon advertising, has been launched by ad tech industry veterans Paul Kent, Andrew Hammond, and Blake Gorman.

The founders were part of the team that introduced Amazon's ad tech capabilities in Australia and have extensive experience leading media and technology organisations, including Nine Entertainment, OMG, and InMobi.

Deep Media aims to reshape the Amazon advertising landscape in Australia and New Zealand by offering a fully-managed service for both advertisers and agencies. The service includes campaign setup, management, and insights, making Amazon's advertising solutions accessible to businesses of any size and budget. Deep Media has also joined the Amazon partner network.

"With Deep Media, we're on a mission to unlock the exciting potential of Amazon's advertising solutions by offering a fully-managed service for both advertisers and agencies. Our service handles campaign setup, management and insights, ensuring businesses of any size and budget can tap into Amazon’s class-leading technology," said Kent, who has taken the role of Managing Director and Co-Founder.

Hammond, Deep Media's Chief Commercial Officer and Co-Founder, emphasised the company's primary goal of empowering independent agencies and advertisers in harnessing the power of Amazon solutions.

“With access to first-party data, exclusive inventory, and over 17 million unique customers visiting Amazon, IMDB and Twitch each month, the potential for any brand to expand its market share is undeniable," he said.

Gorman, who will also be part of the Deep Media leadership team, highlighted the unique positioning of Amazon amidst new privacy regulations and browser changes that are depreciating the value of third-party data.

“With so many new privacy regulations and browser changes depreciating the value of third-party data, Amazon is uniquely positioned by allowing brands the unique opportunity to stay ahead of the curve through its ability to target and measure against first-party data.”

The leadership team of Deep Media has a combined experience of over 12 years in the Amazon ad ecosystem. This comes at a time when recent research by global e-commerce accelerator Pattern shows Amazon is now the dominant marketplace retailer in Australia, with 75.2 million average monthly visits and 59% growth in product searches last year.