MFA launches 2021 Awards, new Covid category

News 9 Jun 2021 - 2 min read

MFA launches 2021 Awards, new Covid category

By Sam Buckingham-Jones - Senior Writer

“This year’s recognition and celebration will be even more important as we shine a light on how agencies and clients adjusted to the challenges posed by Covid-19,” MFA CEO Sophie Madden said.

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Tags: MFA awards Covid

The Media Federation of Australia will host its annual Awards ceremony in October, with a new category to recognise the agency that best adapted to the global pandemic – and can prove it.

What you need to know:

The MFA has launched the 2021 MFA Awards, calling on media agency members to submit their best work.
As well as their 16 normal categories, they’ve added a Covid Media Pivot.
Entries are open until 23 July.

Agencies that adapted to the pandemic in new or innovative ways can apply for a Covid-specific award, said the Media Federation of Australia as it announced the 2021 MFA Awards.

As one of 17 categories, judges for the Covid Media Pivot award will look at how agencies delivered short term results or created long-term resilience and growth in the past year.

The new award will go alongside four Outcome awards, seven Execution awards and six People and Community awards.

“This year’s recognition and celebration will be even more important as we shine a light on how agencies and clients adjusted to the challenges posed by Covid-19,” said MFA CEO Sophie Madden.

The 2021 MFA Awards will have a 40 per cent weighting to effectiveness, and entrants must provide detailed KPIs for campaign activity, show the delivery against KPIs, and account for the impact of external factors beyond media.

The gala dinner will be held in Sydney on 14 October, hosted by comedian Claire Hooper.

The MFA Awards are open for entries until 23 July.