National Agenda
How is Australia managing our aging population?
Australia stands a good chance of continuing to be a comfortable place for retirees even in the face of big demographic shifts, thanks to immigration. |
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Takeout
The aging population in Australia will create a significant shift in consumption trends, creating opportunities for marketers and brands willing to adjust. The ongoing influx of international labour will also impact our market, possibly seeing new demand for international products and preferences.Source: The Australian - Can Australia afford an ageing workforce?