The Pistol, has announced the appointment of digital and SEO professional Tudor Stefanescu as its first Head of Owned Channels. This newly created role is designed to lead and expand the digital marketing agency's owned channel offerings, with a particular focus on content, email automation, and loyalty strategies.

Stefanescu is set to collaborate closely with The Pistol's performance team. Together, they aim to integrate paid and owned offerings to develop strategic omnichannel solutions. With over 14 years of experience in digital marketing, Stefanescu brings a wealth of expertise in SEO, paid media, email marketing, and content to the agency.

His previous roles include serving as Digital Performance Lead for Gumtree, Head of SEO for GrowthOps, and Digital Director for iProspect. Stefanescu's extensive background is expected to enhance The Pistol's capabilities in delivering comprehensive media strategies.

The Pistol's client portfolio features a diverse range of brands, including DECJUBA, Vitasoy, Mars Petcare, The Brandbank Group, Prime Super, Melbourne Symphony Orchestra, and Bosch eBikes. The agency has been operational for 11 years, during which it has been instrumental in helping brands achieve double-digit ROI and establishing robust foundations for sustained business growth.

Originally known as Tiger Pistol, the agency has developed proprietary technologies aimed at addressing gaps in the digital media landscape. The appointment of Stefanescu is effective immediately.

Jaime Nosworthy, CEO of The Pistol, commented on the appointment: "Tudor is a welcome addition to The Pistol team. He brings a wealth of SEO knowledge and experience across a range of different verticals to the business, along with a track record for consistently surpassing KPIs and building rapport with his clients. His expertise will allow us to deliver more holistic media strategies for our clients, driving efficiency and better utilisation of owned channels."

Stefanescu expressed his enthusiasm for joining The Pistol, stating: "Joining The Pistol in the newly created Head of Owned Channels role is an opportunity for me to bring my digital marketing expertise to an award-winning agency, home to bold thinkers and innovation. I thrive in environments where I can use my skills in stakeholder management, data-driven methodologies and leadership to drive results. The Pistol’s focus on integrated strategy, technology and creative will allow me to use my experience and passion for results to deepen the agency’s client offering across paid and owned channels."