B2B marketing agency Green Hat has announced the opening of a new office in Singapore, a move it said is in response to the growing demand from its global clients for representation in the APAC region.

The agency has appointed Shawn Low, former Head of Content and Social at Green Hat, as the Singapore Director. Low will also serve as the Global Account Director for long-term client Korn Ferry. Prior to this appointment, Low held leadership roles at Grey Group Singapore, part of WPP, and King Content and Immedia. His extensive experience in the region is expected to strengthen Green Hat's presence and service delivery.

"Singapore is a key part of Green Hat’s growth plan with an increasing need from our client portfolio for us to have talent on the ground in the market. It’s great to be able to welcome Shawn back to Green Hat to lead our expansion in the region. He knows Green Hat well and has great connections in the Singapore market," said Managing Director, Green Hat, Stuart Jaffray.

Green Hat's expansion is part of its affiliation with BBN International, a global network of 30 B2B agencies, which allows for greater APAC coverage and global support for its clients. The agency aims to help clients rethink B2B to implement effective account-based marketing (ABM) programs, build key brand and messaging frameworks, and develop robust content strategy and demand generation programs.

"Singapore’s the APAC hub for many global businesses and clients. Green Hat’s proposition is to help our clients rethink B2B to implement effective account-based marketing (ABM) programs, conduct strategic work that builds key brand and messaging frameworks and develop robust content strategy and demand generation programs – there’s collectively so much experience we can bring to the table. I’m excited to be delivering and implementing best-practice B2B marketing for our APAC clients," said Low.