Reo, the retail media network owned by oOh!media, has appointed JJ Eastwood to the role of Director of Product, Data, and Technology. Eastwood's role will focus on scaling Reo's retail media capabilities across ANZ. His responsibilities include driving Reo's ad tech and data roadmap, which encompasses smarter targeting, closed-loop reporting, and building scalable, omnichannel solutions for retailers and brands.

Eastwood was previously the founding Managing Director of Carousell Media Group, where he established a multi-marketplace retail media network across Asia. He has also led Rakuten Advertising's APAC business and launched eBay's advertising division in Australia.

oOh!media Chief Strategy and Retail Media Officer Andrew Every said, "JJ is an outstanding individual, and an internationally respected retail media commercial leader. His passion for the digital landscape and ecommerce combined with valuable expertise in product innovation, programmatic advertising, and scaling new businesses will drive commercial results with our retailer partners."

Eastwood added, "Retail media is entering its next phase of maturity, with the future lying in consolidation, smarter measurement, and unlocking the untapped potential of true omnichannel advertising. reo is uniquely positioned to lead this shift, blending oOh!media’s national footprint with strong brand partnerships and data innovation. I’m thrilled to join Andrew and the talented reo team to help define the future of retail media in Australia."

In June, Reo appointed Renae Usher as Director of Sales. The company has also expanded its partnerships in 2025 with retailers such as Petbarn, Officeworks, and Australia Post.