Network 10 has announced four major sponsors supporting the launch of its new free-to-air channel, 10 Shake. They are VTech, Toyworld, Spin Master and The Accent Group.

10 Shake, which launched on Channel 13 on Sunday 27 September, is focused on people under 40 and broadcasts kids content during the day ageing up into young adult content during prime time.

The launch of 10 Shake also saw the launch of Shake Takes, integratable bite-sized breaks which see young influencers delve into everything new and exciting including going behind-the scenes on some of the new movies, experiencing real life immersion opportunities and showing off the newest toys, gadgets, fashion and footwear.

Shake Takes are produced and presented in the style of user-generated social videos and sharable across platforms.

“With Shake Takes, we’re really leaning into our target audience by giving brands the opportunity to immerse themselves into the demographic not just through linear integrations but also real-life integrations. It’s a fantastic initiative, an Australian-first and one brands have responded really well to," Squillace says.

The new channel taps into ViacomCBS’ global library of content and features iconic shows such as PAW Patrol, Blaze And The Monster Machines, SpongeBob SquarePants, iCarly, Henry Danger, Catfish: The TV Show, Just Tattoo Of Us, The Daily Show With Trevor Noah and The Late Late Show with James Corden.