Australian adman David Droga is stepping down from the helm of the marketing services arm he helped build for Accenture, as he prepares to transition into a less hands on role as the consulting firm's vice chair.

Droga will finish his role as Accenture Song CEO at the end of the fiscal year, and will be succeeded by the firm's Americas lead Ndidi Oteh, who steps into the global CEO role on 1 September.

Meanwhile, Nick Law will assume the role of Song creative strategy & experience lead and will join Accenture's Global Management Committee (GMC).

Under Droga's leadership, Accenture Song unified over 40 acquisitions and groups under a single brand name and introduced a new operating model that integrates creativity, technology, design, AI, strategy, and data.

During Droga's tenure, Accenture Song's revenue increased from $12.5 billion to $19 billion between fiscal year 2021 and 2024. The company became the largest tech-powered creative company globally and received numerous accolades, including the Grand Prix at the Cannes Lions Festival of Creativity.

He first joined the group in 2019 via the acquisition of his agency Droga5. The agency quickly became a key component of Accenture Song's offering, and has been named "Agency of the Year" over 30 times and twice recognised as "Agency of the Decade" by Ad Age and Adweek.

Droga began his career in Australia, becoming an executive creative director at age 22. In 2012, he was named Global Australian of the Year and is recognised as the most awarded creative in the history of the Cannes Lions International Festival of Creativity.

In a statement on the "Masters of Scale" podcast, Droga said, "We are in the business of scaling excellence to help our clients grow and stay relevant. You start by hiring experts, not generalists, and then build a culture of solving, not selling."

Chair and CEO of Accenture, Julie Sweet, said: "David Droga has long been a singular force and a once-in-a-generation creative leader and business builder and he has lived our core value of stewardship and has developed the next generation of leaders who will build an even better Song."

Reflecting on his career, Droga, said: "It has been a privilege to be part of so many missions and cultures around the world. With such extraordinary leadership in place, it felt like the right time. I could not be more confident that Ndidi, Sean and Nick will continue building on Song's legacy of innovation, creativity, and performance. I am also deeply grateful for Julie Sweet's trust, our partnership, and what will be an enduring friendship.

"I honestly could not be more grateful for my career and the opportunities I've had. The people who believed in me, the talent I've worked alongside, the clients we've served, the trust, the ambition, the camaraderie, it's all part of me. After 30 plus years of leaping, I am ready to catch my breath. And being vice chair will allow me to do that, but also to contribute in new ways. I am also excited to spend more time suffixing: Thinking, daydreaming, advising, investing, giving, mentoring, exploring, learning, playing, appreciating, family-ing, sleeping-in-ing."