Bohemia names new CEO after Brett Dawson tapped for M&C Saatchi global role

News 30 May 2022 - 3 min read

Bohemia names new CEO after Brett Dawson tapped for M&C Saatchi global role

By Sam Buckingham-Jones - Deputy Editor

L-R: Outgoing Bohemia founder and CEO Brett Dawson and incoming CEO Paul Hutchison, former CEO of Wavemaker UK.

Market Voice 4 min read

Econometrics, creative effectiveness and pre-testing perils unpacked: Previously Unavailable’s James Hurman and Magic Numbers’ Dr Grace Kite on what CMOs finalising FY25 budgets need to know

By Nine | Partner Content

Deep in the weeds of econometrics, creative effectiveness and their impact on growth, Previously Unavailable’s James Hurman and Magic Numbers’ Dr Grace Kite say marketers can harness both in tandem to drive greater growth, make better bets on which ads and which channels will deliver best bang for buck – and

Market Voice 3 min read

Cinema’s superpower: How one ad on cinema delivers the same amount of brand fame as 10 ads on digital

By Guy Burbidge - Managing Director, Val Morgan Cinema | Partner Content

Latest research from Fiftyfive5, part of Accenture Song, finds that a single cinema ad delivers the same brand fame as 10 digital spots, or 9 BVOD spots, or six linear TV spots. But tellingly combining all three channels is most powerful.

Tags: bohemia m&c saatchi

Paul “Hutch” Hutchison will join Bohemia later this year as CEO, after Brett Dawson was tapped to build M&C Saatchi’s media and commerce division. M&C Saatchi has recently agreed to a takeover offer from communications group Next Fifteen.

What you need to know:

Wavemaker UK CEO Paul Hutchison has been named new CEO of Bohemia Australia, after founder Brett Dawson was tapped to build M&C Saatchi’s new media and commerce capability.
He joins later this year.

Wavemaker UK CEO Paul Hutchison has been named CEO of Bohemia Australia, after the agency’s former boss and founder, Brett Dawson, said he would move to the UK to take up a broader role in the M&C Saatchi group.

Hutchison, who has been head of Wavemaker UK for four years, will be responsible for the management and growth of Bohemia Group and will sit on the Executive Team of M&C Saatchi Group AUNZ leading media and commerce. He will move to Australia and join the team later this year.

The beauty of the country, the unique approach of the people I met during the process and the opportunity to deliver real growth in innovative ways was very hard not to get excited about,” Hutchison said in a statement.

He worked with BGL Group, BMW Mini Group, IAG (British Airways), UK Government and Netflix.

In March, Dawson announced he would be moving to London to build M&C Saatchi’s media and commerce division. The UK network is looking to bring creative, media and commerce together, and Dawson will begin in the role come September.

Earlier in May, M&C Saatchi agreed to a deal to be purchased by digital marketing group Next Fifteen for £310 million (A$546 million), after repeatedly rejecting offers from its top shareholder, Vin Murria.

Next Fifteen is a larger communications group with a market value of about £1.2 billion. M&C’s shares soared almost 35 per cent to 222p after the announcement.