Kellogg's has launched a new integrated television commercial as part of its 'For Real' campaign, which debuted during an episode of Gogglebox Australia. The commercial features the program's Dalton family and is a collaborative effort between Paramount Brand Studio, Kellogg's, and Bastion Agency.

The 'For Real' campaign is designed to challenge misconceptions about breakfast cereals, with a particular focus on Coco Pops Chocos in the television commercial. Gogglebox Australia, currently the leading show in its 7.30 pm timeslot, has seen an 18% increase in audience numbers compared to last year's average.

This marks the second integrated campaign for Kellogg's and Network 10 in 2025, following a previous sponsorship with 'I'm A Celebrity... Get Me Out Of Here!' Kellogg's is the second brand to utilise Gogglebox Australia intellectual property, highlighting the exclusivity of this sponsorship.

The campaign will also feature in-program moments and additional elements throughout the season.

Executive Producer at Paramount Brand Studio, Rachael Brand, said: "We’ve created a truly integrated commercial starring the brilliant Dalton Family, who brought the fun and banter we know and love them for on Gogglebox Australia, to this campaign.

"Kellogg’s is such an iconic brand and household name in Australia that perfectly aligns with the premium brand-safe content of Gogglebox Australia that we know connects and resonates with Aussie audiences." She added, "This campaign has creativity and positive collaboration at its core and it’s what we do best at Paramount Brand Studio."

Senior Brand Manager at Kellogg's parent company Kellanova, Lauren Maddocks, said: "We’re thrilled to partner with Gogglebox Australia, bringing Kellogg’s into the homes of Aussies through one of the most genuine and entertaining shows on television.

"Just as Gogglebox Australia offers an unfiltered look at how real families and friends connect over their favourite programmes, our partnership brings Kellogg’s ‘For Real’ campaign to life by showcasing the real nourishment in our breakfast cereals, like 25% less sugar in Coco Pops Chocos or 12.7g of protein in Nutri-Grain High Protein Crunch.

"We’re excited to celebrate authentic moments and share the truth about what’s ‘For Real’ in every bowl."