Australian investment platform, Stake, has appointed 72andSunny to handle its brand strategy, design, and integrated communications.

The agency's remit will see it help Stake to further enrich its brand, based on the current needs of Australian investors.

Chief Marketing Officer at Stake, Bryan Wilmot, said: “We were impressed with 72andSunny’s expertise in modern brand building, across strategy, creative and design. From the initial learning sessions, it was clear that their collaborative approach resonated with our needs, and we’re excited about what we can achieve.”

CEO at 72andSunny ANZ, Ross Berthinussen, sad the opportunity to partner with stake was "thrilling". "As the landscape of investing evolves at a lightning pace, we're eager to dive in and unravel its complexities to shape a brand that not only adapts to but leads the charge. Together, we'll unleash creativity, strategy, and design to strengthen the brand’s reputation as a market leader.”

72andSunny is Google’s lead creative agency. The latest appointment follows other recent wins including MLC and BCF.

This partnership signals a strategic move for Stake as it continues to solidify its position in the online brokerage market.