Australian adtech player, BigAds, has unveiled its Performance Guarantee Programme, designed to generate a significant shift in the industry towards prioritising tangible business outcomes.

The new programme diverges from traditional Cost Per Mile (CPM) models, instead focusing on engagement and measurable results through AI technology. This is based on the proprietary Attention Arc model, which customises campaign strategies based on various factors. According to the company, the Attention Arc model guarantees consistently high Attention Per Mile (APM) aligned with client feedback and business outcomes.

"At BigAds, our mission is crystal clear: to redefine advertising by placing attention as our top priority and providing genuine value to our clients," said BigAds CEO, David Green. "With our Performance Guarantee Programme, we're offering a transformative approach that not only captures attention but also drives measurable business success for our clients."

BigAds is also committed to sustainability, reducing CO2 emissions in creative production and media selection processes, certified by partner Scope3.