Polestar has appointed KateCo. PR as its influencer marketing agency in Australia, as the Swedish electric vehicle manufacturer looks to expand its presence in the Australian market.

The partnership will see KateCo. PR managing Polestar Australia's influencer marketing efforts, which include overseeing the ambassador program and content creation. The collaboration is intended to enhance Polestar's brand storytelling and engagement with new audiences across the country.

KateCo. PR is known for its expertise in media strategy, brand partnerships, and ambassador programs. The agency's appointment aligns with Polestar's ambitions to increase its footprint in Australia, particularly as consumer interest in sustainability-focused luxury brands continues to grow.

Founder of KateCo. PR, Kate Keane, said: "Polestar is more than just a car brand; it’s a movement towards a more sustainable, design-led future. This is a brand that stands for innovation, progress, and pushing boundaries – all values that resonate with our agency. We are incredibly excited to bring Polestar’s story to life in Australia, leveraging our expertise in high-impact brand communications to engage new audiences and drive meaningful conversations around sustainable mobility."