Major players including CoreLogic, Equifax, Experian, Illion, LiveRamp, Nielsen, PropTrack, Oracle, and Quantium were name checked in ACCC’s data broking discussion paper, alongside Woolworths and Commbank. Ahead of the regulator’s subsequent report, due this month, privacy advocates are turning the screw on some of the data gathering, matching and selling practices much of the marketing industry has taken for granted – and say latest consumer polling makes a mockery of ‘informed consent’. Past evidence suggest they have Canberra’s ear, which could prove challenging to some of the business models underpinning tracking, targeting and personalisation – and the marketers tapped into them.