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News Plus

News Plus

War chest: Ex Publicis, Clemenger CEOs lead Mutiny investment round to scale automated econometrics, $1bn media pool to prove which marketing is working

By Paul McIntyre & Brendan Coyne

23 June 2021 5 min read

By Paul McIntyre & Brendan Coyne -

23 June 2021 5 min read

Deep Dive

Deep Dive

‘Agencies are not banks’ warns Initiative global Chair Mat Baxter as Westpac, Arnott’s marketers link pitch problems to bad tender briefs and process; poor engagement with procurement

By Paul McIntyre - Executive Editor

19 April 2021 6 min read

By Paul McIntyre - Executive Editor

19 April 2021 6 min read

Deep Dive

Deep Dive

Mi3's biggest marketing stories of 2020 in five minutes: Top CMOs' Covid survival stories; how to convince CEOs to back brand; avoiding the marcoms deathtrap

By Paul McIntyre - Executive Editor

6 December 2020 5 min read

By Paul McIntyre - Executive Editor

6 December 2020 5 min read

Deep Dive

Deep Dive

No more jazz hands: the 'fundamentally flawed' pitch process gets a rethink as COVID cramps chemistry

By Josh McDonnell - Senior Writer

21 July 2020 5 min read

By Josh McDonnell - Senior Writer

21 July 2020 5 min read

Opinion

Opinion

IAG CMO Brent Smart quits Facebook Client Council as 160 brands join global ad boycott

By Paul McIntyre - Executive Editor

29 June 2020 8 min read

By Paul McIntyre - Executive Editor

29 June 2020 8 min read

Industry Contributor

Industry Contributor

Mirror, mirror on the wall, who is the fairest [in adland] of them all?

By Sunita Gloster, Founder - Gloster Advisory

29 June 2020 4 min read

By Sunita Gloster, Founder - Gloster Advisory

29 June 2020 4 min read

News Analysis

News Analysis

Pitching for six weeks straight, surviving Zoom's shortcomings and the future of the craft - Top Aussie execs and global boss Mat Baxter on the future of pitching

By Josh McDonnell - Senior Writer

6 May 2020 5 min read

By Josh McDonnell - Senior Writer

6 May 2020 5 min read

Leader

Leader

Initiative Media global CEO Mat Baxter holds firm on risky call to boycott Facebook

By Paul McIntyre - Executive Editor

6 May 2019 4 min read

By Paul McIntyre - Executive Editor

6 May 2019 4 min read