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News 1 Feb 2022 - 1 min read

Diageo, LVMH, American Express, Optus, Uber sign up to City of Sydney launch, QMS coy on final big gun

By Staff writer

QMS has filled its launch partner berth ahead of the City of Sydney launch in May. Alongside seven local and international big brands, the network also teased another global behemoth is in the wings.

What you need to know:

  • QMS has signed up eight launch partners for City of Sydney launch.
  • Network on track for launch to all advertisers from June.

Diageo, LVMH, American Express, Optus, Uber plus SCA and Nine’s Stan are the launch partners for the City of Sydney digital out of home network.

QMS said it has also signed up another ‘global entertainment company’ but remained tightlipped on who it might be. A spokesperson confirmed it’s not Spotify.

The new network is set to go live to all advertisers after the exclusivity period finishes at the end of May.

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