News Australia has announced the relaunch of its commercial video proposition under the banner 'All Screens for All Australians'. This initiative is designed to revolutionise the way brands engage with audiences across various digital platforms, including mobile, tablet, desktop, and connected TV (CTV).

The relaunch comes on the back of significant growth in News Australia's digital network, which recorded one billion video views in the fiscal year 2025. This figure represents an increase of over 85% in video views year-on-year. Additionally, there has been a 37% rise in unique visitors consuming News Australia's video content over the same period. Currently, News Australia connects with more than five million of the nation's online video audience.

A notable aspect of this initiative is the exclusive partnership with Tubi, a free ad-supported streaming service. Since the partnership began, Tubi's viewer hours have surged by 30%. This collaboration is part of News Australia's strategy to enhance its video offerings across all screens.

The 'All Screens for All Australians' initiative introduces several new opportunities for clients. These include 'Video Reach & View', a new adaptive video player, 'Targeted CTV', and enhanced integrations with Tubi. These offerings aim to provide advertisers with targeted solutions tailored to every strategy and screen.

The initiative was officially unveiled at an event in Sydney. The event was hosted by Lou Barrett, Managing Director of News Australia Client Partnerships, and featured Pippa Leary, Managing Director & Publisher Free News & Lifestyle, along with special guest David Salmon.

Barrett emphasised the potential of the new proposition, stating, "Our All Screens for All Australians proposition is the most powerful unified buy in the country. With one billion videos consumed on our network in the last 12 months alone, we can connect advertisers with more than five million of Australia’s online video viewers through premium content in premium contexts. This comprehensive offering provides targeted solutions for every strategy, every screen and every plan."

Leary highlighted the synergy between News Australia and Tubi, saying, "Tubi doesn't replace what we've built, it completes it. Since we entered an exclusive partnership with Tubi in March, we have seen viewer hours surge by 30%. Our video offering now spans every screen Australians use from the fast scroll to the evening stream, from lean-in contexts to lean-back entertainment, from breaking news to binge-worthy rabbit holes. It's this powerful combination of News and Tubi, short and long, desktop, mobile, tablet, and connected TV in the living room that gives brands an effective way to connect with all Australians."