Adgile Media makes key hires to scale TV data business, more to come
Adgile Media has made a further two key hires as it bids to rapidly expand its TV data and effectiveness business.
Stu Carr is Adgile's new Director of Customer Insights. Carr was most recently head of measurement at Starcom and previously led the analytics and insight unit at Publicis Media ANZ. He brings almost two decades of media agency experience in both data management, analytics and activation, as well as media strategy, planning and buying.
Erin Rolla is Adgile’s new Customer Servicing lead. Rolla joins from Seven Network, where she was Campaign lead in Strategy & Solutions. Prior to that she was Senior Investment Manager at PHD and brings to the business some 15 years of media planning and buying experience across both publishers and agencies.
Paul Evans, who took the helm as CEO last month, said both roles are "critical" in driving growth and said further hires will follow in 2021 as Adgile aims to scale its TV data business, which is based on visual recognition technology.
Australians’ travel habits have irrevocably changed, as a 40 per cent remote workforce realises it can work from anywhere. But “Wandering Workers” are just one of the trends identified in Nine’s State of the Nation Travel report for 2022. There are “New Frontiers” and deeper levels of expertise Australians are searching for to spend tens of billions of travel dollars each year. One expert’s take? “Regenerative Travel” is where the riches are to be made.
Retail media growth and the secret sauce: Nando's sees 27% sales uplift, 70% new customers in Cartology omnichannel retail campaign with Fresh Magazine, social, front of store screens and more
Retail media is forecast to triple in size over the next five years from $850 million to $2.14 billion. It has become one of the most talked about emerging media sectors – and for good reason. It has a unique, data-led approach based on real customer insights and closed loop reporting, adding real accountability to campaign investment. Just ask fan favourite Nando’s.
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