What you need to know:

• Atomic 212's Claire Fenner promoted to Group MD.
• Previously leading the indie agency's Melbourne office, Fenner helped secure Atomic's biggest win in 2020, the media account for BMW.

Atomic 212 has promoted Melbourne boss Claire Fenner to Group Managing Director.

Fenner led Atomic 212 Melbourne to major wins in 2020, including BMW Group Australia’s media account, and has brought in business including Bupa, Origin and BHP.

She will now oversee the agency’s integrated media strategy, working closely with Atomic 212’s leadership team across Sydney, Darwin, Brisbane and Melbourne.

Rory Heffernan will run the Melbourne agency as General Manager.

“2020 was one of the toughest periods in our industry’s history and I couldn’t be prouder of the strength demonstrated by the team and the exceptional work we have been able to produce despite the challenging year," said Fenner said.

"This is a truly remarkable time in our industry and in our agency. I’m really excited to see what we can achieve over the next few years."