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News Plus 2 Mar 2021 - 4 min read

‘Ritson can say what he wants’: Bank Australia defies brand purpose sceptics with 100% socially progressive, environmentally aware and young customer growth

By Paul McIntyre - Executive Editor

Mark Ritson calls brand purpose 'moronic' and 'bullshit' but Bank Australia is piling on account holders who don't want their money touching fossil fuel investments, gambling or live animal exports. Customers have doubled in five years and they're increasingly young.     

“Mark Ritson can say what he likes. We know the vast majority of customers who join us are primarily joining to align their banking to their values.

Nicole Hunter, Head of Marketing, Bank Australia

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How brands including CommBank, Adore Beauty, Little Birdie, Menulog and more are racing for new privacy-compliant ways to market to customers as platform and regulatory changes bite.

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Australia Post-Cookies, Post-Privacy

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