OMG hires former Havas investment chief John Lynch to lead OOH and audio
Omnicom has hired John Lynch to lead its out of home and audio partnerships. The former Havas investment chief will report into Kristiaan Kroon.
Omnicom Media Group has hired former Havas investment chief John Lynch as its new Head of Out of Home and Audio Partnerships.
Lynch has also held senior investment roles at Zenith and Posterscope across a 25 year media career. He will lead strategic partnerships across OOH and Audio and report to Kristiaan Kroon.
“John brings a complementary skill set that will continue to drive high value for our clients," said Kroon. "He shares our values and will deliver results in a way we can all be proud of”.
Lynch said joining the firm is "an absolute privilege ... I look forward to contributing to continued success for the group, clients and media partners in the coming years.”
2021’s most valuable brand-owned media channel might surprise you (hint: it’s not social or the web)
The most valuable media channel of 2021 that brands own and control themselves has an average click-through rate around 100 times higher than most ads. It’s not a page on the latest social media platform, a digital screen network, or a brand activation zone. It’s bigger than Facebook, trusted, brand-safe and personalised. But marketers need to respect – and better leverage - its value. Because hot channels rarely equate to valuable channels, says Sonder's Jonathan Hopkins.