VMO has struck a strategic partnership with Euro Garages Group, which acquired the Woolworth's Caltex fuel business in April, expanding its footprint into 544 locations throughout Australia, with the VMO network currently occupying 250 sites.

“I’m proud to announce our alliance with Euro Garages Group. The significant growth and changing face of the convenience and impulse retail sector in Australia presents a great opportunity for VMO to align global operators with our high-quality network of digital screens – proven to enhance customer experience and drive store sales," said HOYTS Group Chief Commercial Officer Anthony Deeble.  

EG National Marketing Manager Ashley Smith said the screens "are a powerful one-to-one medium that achieves excellent audio and visual message cut through", adding that customers are "locking eyes" with news, weather, a move of the week - and ads - during their "2-4 minute dwell time at the pump."