Experienced FMCG marketer and former Lyre's Spirit Co CMO, Kristy Bloomfield has become the first CMO of Australia’s Sullivans Cove Distillery to drive the brand positioning and strategy forward.

Bloomfield told Mi3 she was attracted to Sullivan's Cove as a trailblazer of Australian whisky and said it's "proudly one of the most prestigious portfolios for the category, both domestically and internationally".

"The brand has been recognised for the highest industry awards from 2014 to today, so to have the opportunity to join such an incredible business, brand, and to work with Andy and the team was truly a privilege," she said. "I have been appointed Chief Marketing Officer to drive the marketing agenda and revenue ambitions for the business across B2C and B2B. Reporting to Andy Guant, who joined 4 months ago as Chief Executive Officer. Andy's vision for the Sullivans Cove business is truly energising, and I am excited by what we can achieve together, with such an outstanding portfolio."

Bloomfield joins after a four-year stint with Lyre's Spirit Co, including the last 15 months as its global chief marketing officer. Prior to this, she spent over four years with Lion in brand marketing, where she was responsible for rolling out new distinctive brand assets under an Ehrenberg-Bass strategic rollout. Her resume also includes brand marketing roles with Coca-Cola, Nando's and NRMA.

Sullivans Cove first captured global attention in 2014, when its French Oak Single Cask was crowned World’s Best Single Malt at the World Whiskies Awards — the first and only time an Australian whisky has received this honour. Further cementing the trailblazing leader of world whisky, Sullivans was awarded World’s Best Single Cask Single Malt 2018 & 2019. Bloomfield noted the brand has continued to be recognised year after year, and even more recently was named in The World's Top 10 Most Important Whiskies of the Century (Vinepair).

- with additional reporting by Nadia Cameron