REA Group has struck an agreement to acquire a 61.5% majority interest in Planitar Inc., the company behind the iGuide platform.

iGuide is known for its proprietary camera and software system that utilises artificial intelligence to create 3D virtual tours, floor plans, and property measurement data. The platform's Planix camera systems employ LiDAR and 360-degree imagery to map both the interiors and exteriors of properties.

iGuide holds a significant position in the Canadian market, with its technology featured in 25% of homes sold in 2025. The platform is utilised by real estate photographers and agents across more than 50 countries. The acquisition aligns with REA Group's strategy to enhance property experiences for users of its realestate.com.au platform.

REA Group Chief Executive Officer Owen Wilson highlighted the role of spatial mapping technology in property marketing. "This type of spatial mapping technology instils confidence and helps property seekers make more informed decisions while also providing agents and vendors a way to differentiate their property to secure the best outcome," Wilson stated.

Wilson also expressed enthusiasm about the integration of iGuide into REA Group. "I’m delighted to welcome the iGuide team into REA and look forward to introducing iGuide’s leading 3D tour and floor plan technology to the Australian market," he said.

He further noted the growing importance of interactive content in property marketing. "Interactive content and video will become the standard for property marketing in the coming years and already we’re seeing the positive impacts more immersive experiences are delivering for property seekers and real estate professionals," Wilson added.

As part of the acquisition, iGuide will establish sales and operations in Australia. Alexander Likholyot, co-founder and Chief Executive Officer of iGuide, will transition to the role of Strategic Advisor and Director.

"It was clear after we started discussions last year, REA was the right fit for our business and we’re delighted to be joining the Group," said Likholyot. "REA is a company with a shared vision for accurate property data and information excellence, helping property seekers and industry professionals make the most informed property decisions."

Jarrad Morden will assume the role of incoming CEO of iGuide, maintaining the company's current structure and brand. Morden expressed optimism about the future collaboration with REA Group. "This is an exciting milestone for iGuide and an opportunity to expand our reach with the support of a global leader in digital property experiences. I’m looking forward to working with REA’s world-class team to unlock new capabilities and establish a strong presence in the Australian market," he said.

The transaction is subject to certain conditions and is expected to be completed shortly.