Australian research and strategy agency, T Garage, has launched a new AI-powered platform designed to revolutionise product ideation by doubling the speed and efficiency of traditional methods.

The platform, dubbed the Insight-IQ Concept Generator, aims to assist businesses in identifying market opportunities, co-creating products, and refining ideas in real-time.

The Insight-IQ Concept Generator utilises data from over 120,000 Australian product reviews and daily conversations from T Garage's 25,000-member Say-So Community. The platform is tailored for companies in the FMCG and service sectors, offering rapid, data-driven ideation at a lower cost and time.

Unlike other AI systems, the Insight-IQ Concept Generator uses up-to-date Australian consumer data, ensuring insights that reflect the current needs and tensions of the local market. Key features of the Insight-IQ Concept Generator include instant market gap analysis, data-driven concepts, and proven performance. Recent tests show that 57% of AI-generated concepts ranked in the top quartile of 5,000 ideas.

“With the Insight-IQ Concept Generator, we’re setting a new benchmark for product ideation,” said CEO & Cofounder of T Garage, Paul Lamble. “For over a decade, we’ve leveraged online communities and social conversations to deliver smarter, consumer-driven insights. Now, with AI, we’re supercharging this approach. Our platform harnesses real-time insights from Australian consumers to help businesses pinpoint market gaps, spark innovation, and dramatically speed up the product development process.”

The traditional ideation process, according to Lamble, is slow, linear, and resource-intensive. “The Insight-IQ Concept Generator breaks this mold by providing a more agile, data-driven approach. It enables businesses to generate more ideas, test them earlier, and refine them quickly—leading to faster market entry, higher-quality products, and better brand performance.”

Head of Innovation at T Garage, Ray Crook, said: “The Insight-IQ Concept Generator generates more—and better—ideas, leveraging real-time consumer sentiment to drive product excellence. Its ability to accelerate ideation across adjacent categories opens new market opportunities and boosts brand portfolio growth.”