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Seven appoints Nicole Bence as network digital sales director

By Press release - Seven West Media

2 February 2020 2min read

By Press release - Seven West Media

2 February 2020 2min read

Seven has appointed Nicole Bence as Network Digital Sales Director, commencing in the role on Monday, 10 February 2020. Bence replaces James Bayes, who joins The Trade Desk.

Bence joins Seven from Pacific Magazines, where she was responsible for leading their commercial team, bringing together its digital and print teams. Prior to her time at Pacific, Bence was Digital Commercial Director for NOVA Entertainment, and led the sales and strategy for
kidspot.com.au and taste.com.au at News Corporation’s NewsLifeMedia.

“I am delighted to welcome Nicole to the Seven team. Nicole brings with her a wealth of experience from her time transforming the Pacific Magazines commercial team across print, digital and data, to a full 360 audience connection company," Seven chief revenue officer Kurt Burnette says.

Bence added: “It’s a privilege to be joining Seven at this time. With Tokyo 2020 fast approaching and more than 5 million consumers set to engage with our digital assets, I couldn’t be more excited to help contribute to the next phase of Seven’s digital growth. 

"The team have driven incredible momentum in market and I look forward to harnessing their passion and talent as we continue to realise the full value of our powerful audiences, and deliver meaningful business growth for our clients."

Let’s go. What do you think?

By Press release - Seven West Media

2 February 2020 2min read

Market Voice

Cinema is moving on TV for big cultural watercooler moments – more so for under 30s

It may seem counterintuitive but streaming video services and social media are driving the public’s desire for mass connecting cultural moments. The physical presence of the box office and a slate of blockbuster movies is doing just that – admissions among 14-24-year-olds were up 20% last year. 

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Guy Burbidge, Managing Director

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Cinema is moving on TV for big cultural watercooler moments – more so for under 30s

It may seem counterintuitive but streaming video services and social media are driving the public’s desire for mass connecting cultural moments. The physical presence of the box office and a slate of blockbuster movies is doing just that – admissions among 14-24-year-olds were up 20% last year. 

Go deeper 3min read

By Guy Burbidge, Managing Director - Val Morgan Cinema