Fries to grow: Plant-based start up aims for 1,000 restaurants, hires The One Centre
Backed by heavyweights, Bondi's latest vegan restaurant aims to scale to 1,000 outlets globally. It's hired The One Centre to help realise that aim.
Sydney start-up Flave has one restaurant in Bondi, but aims for 1,000 as the world – and venture capital – works up serious appetite for plant-based food and meat alternatives.
While the expansion plan sounds ambitious, it has some serious players on board, such as chef Scott Findlay, an ex-Paul McCartney private chef and trained by Gordon Ramsey and is backed by the likes of Jan Pacas, owner of All G Foods and serial entrepreneur, plus Jessica Gleeson (ex-Starbucks / Walt Disney) and Harry Debney (ex-Visy, ex-Costa, current Kogan.com board member).
Flave founders are Stuart Cook (ex-Zambrero CEO) and Samantha Cook (ex VC). The two have worked with The One Centre to bring the brand to life by creating the food company's name, positioning, branding and brand experience across all customer touchpoints.
“Our vision with Flave is to show how great plant-based food can taste while also building a sustainable healthy food brand. The One Centre helped us articulate our vision, from the name, branding and positioning as a flavour-focused business that just happens to be plant-based,” said the Cooks.
“As our line goes, ‘Flave the world’,” said John Ford, Founder & CEO of The One Centre.
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