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News 3 Aug 2022 - 2 min read

Wavemaker names new APAC strategy exec in James Boardman

By Sam Buckingham-Jones - Deputy Editor
Wavemaker James Boardman

Wavemaker's new Chief Strategy Officer James Boardman.

GroupM’s Wavemaker has promoted agency stalwart James Boardman to the role of APAC Growth Strategy Partner.

What you need to know:

  • Wavemaker has promoted James Boardman to the role of APAC Growth Strategy Partner.
  • He will report to Chief Growth and Product Officer, James Hier.

GroupM agency Wavemaker has named James Boardman as its new APAC Growth Strategy Partner, stepping up from his current role as National Strategy Partner.

Boardman, who has worked at Wavemaker for more than a decade, will work on the agency’s new growth opportunities for clients across Australia, New Zealand and APAC.

He will report to Chief Growth and Product Officer, James Hier.

Boardman has been a key player in Wavemaker’s ‘Provocative Planning’ system and and audience planning tool, Maximise.  

“Boardy deserves this recognition for his incredible contribution. He has been instrumental in the refinement and success of Wavemaker’s strategic offering, and his commitment and drive are unmatched,” Hier said in a statement.

Boardman said: “Finding new ways to drive growth for our clients and empowering our teams to discover new angles and approaches, fires me up every single day.”

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