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Posted 04/02/2025 10:59am

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Logo stands for trust,
Aussie products shine with pride,
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80% of firms using the Australian Made logo believe it influences purchasing decisions

A recent survey conducted by the Australian Made Campaign Limited (AMCL) has revealed that 80% of businesses using the Australian Made logo believe it influences consumer purchasing decisions. The survey, which targeted licensees of the logo, found that 89% of these businesses believe the logo helps differentiate their products from competitors.

The Australian Made, Australian Grown (AMAG) logo, which is the only registered country-of-origin certification trademark for genuine Australian products and produce, is reportedly having a measurable impact on sales and brand recognition for 55% of its licensees. According to Roy Morgan Research, trust and recognition rates for the Australian Made logo among Australians are 93% and 99%, respectively.

Ben Lazzaro, Chief Executive of Australian Made, commented on the survey results, stating, "The results from our recent licensee survey show users of the Australian Made logo are continuing to feel its strength in the marketplace. The logo works hard for those who carry it." He further added, "Aussie manufacturers have always been the best advocate for the Australian Made logo. It’s recognised, it’s trusted, and it works."

The survey also highlighted that 77% of licensees find the logo effective in promoting their products as locally made. Additionally, three in four licensees would recommend the Australian Made logo to other businesses. Lazzaro noted, "Australia has a reputation for producing high-quality, premium products due to our high manufacturing and safety standards. The logo provides shoppers with certainty when purchasing and helps brands highlight their Aussie credentials."

The AMAG logo can only be used on products registered with the not-for-profit organisation Australian Made Campaign Limited. Currently, more than 4,500 businesses are registered to use the AMAG logo, which appears on thousands of products sold both domestically and internationally.

Lazzaro also emphasised the importance of the logo for consumers, stating, "We know consumers want to support and buy Aussie, and the best way to do that is to look for the Australian Made logo." This sentiment is supported by the high recognition and trust rates reported by Roy Morgan Research.

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