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News 3 Mar 2021 - 1 min read

SpotX: Australians 'watching more streaming video than linear TV'

By Brendan Coyne - Editor

Australians are now consuming more streamed video hours per week than linear TV, per a regional study from video ad platform SpotX.

What you need to know:

  • Survey suggests people watching more streaming hours per week than linear TV
  • Most viewing happening on smart TVs

Australians are now consuming more streamed video hours per week than linear TV, per a regional study from video ad platform SpotX.

The firm surveyed some 7,000 people across Apac, with almost 1,000 in Australia.

Streaming video, often referred to as OTT TV, is booming across Apac.

Australia is the most advanced OTT advertising market in the region – and where most viewing hours are on smart TVs, according to the report.

SpotX ANZ Managing Director, Ilda Jamison said the company believes ad supported video (AVOD) would drive further OTT growth locally.

Free to air TV companies may challenge its findings, but according to SpotX’s survey:

  • 80% of video viewers regularly watch OTT (free or paid) compared to 69% watching TV (free or paid) and 59% watching video-sharing platforms.
  • 73% of OTT viewers in Australia report watching two or more hours per weekday compared to 69% who watch TV and 65% who watch video-sharing platforms for the same length of time.

The company believes incoming cross screen measurement solutions, such as VOZ, will drive increase of AVOD’s share of ad budgets, while connected TV advertising may also see further growth as third party cookies are phased out.

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