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News 4 Apr 2022 - 3 min read

AANA signs WFA’s Planet Pledge, will push advertisers on sustainable marketing

By Sam Buckingham-Jones - Deputy Editor
AANA WFA Planet Pledge

Signatories commit to champion Race to Zero for themselves and partners, increase knowledge on marketing and sustainability, work together on comms, and build trust to help consumers make sustainable choices.

The AANA has committed to joining the Race to Zero and will actively work to encourage brands to do the same, signing the World Federation of Advertisers’ Planet Pledge.

What you need to know:

  • The AANA has signed the WFA’s Planet Pledge, a commitment to using its influence to drive sustainable change.
  • It is the first Australian organisation to become a Planet Pledge partner.

The Australian Association of National Advertisers (AANA) has joined World Federation of Advertisers’ Planet Pledge – the first Australian organisation to do so, committing to work meaningfully to push sustainability and climate change action.

There are 26 other advertiser associations and brands, like Mondelez, Mars, Pepsico and Unilever, that have signed the Pledge, using their power to drive change.

Signatories commit to champion Race to Zero for themselves and partners, increase knowledge on marketing and sustainability, work together on comms, and build trust to help consumers make sustainable choices.

“Planet Pledge lays out practical ways CMOs can drive sustainability within their own organisation while contributing in a meaningful way globally,” AANA CEO Julie Flynn said.

“We look forward to working with AANA members and other local advertisers to make marketing part of the solution to the climate change emergency.”

WFA CEO Stephen Loerke said: “Joining the WFA Planet Pledge is a serious statement of intent; we look forward to more brands signing up in the future and seeing how marketers can take the lead on addressing the world’s most pressing challenge.

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