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News 4 Apr 2022 - 3 min read

New chair, deputies for influencer marketing body AiMCO

By Sam Buckingham-Jones - Deputy Editor
AIMCO Chair and Deputies

L-R: Sharyn Smith, Detch Singh, Tegan Boorman and Patrick Whitnall.

The Australian Influencer Marketing Council has elected a new Chair for its Guiding Council.

What you need to know:

  • AiMCO, the peak body for influencer marketing, has elected Social Soup founder and CEO Sharyn Smith as the new Chair of its Guiding Council.
  • Hypetap’s Detch Singh, the former Chair, will be Deputy Chair with TwentyFiveFour’s Patrick Whitnall and Social Law Co’s Tegan Boorman.

The peak body representing influencer advertising, the Australian Influencer Marketing Council (AiMCO), has elected a new Chair and deputy chairs on its Guiding Council.

Sharyn Smith, the founder and CEO of Social Soup and Director of The Influence Group – which recently appointed Henry Tajer as its CEO – has been elected AiMCO Chair. Detch Singh, the founder and CEO of Hypetap, will move from Chair to Deputy Chair, joining TwentyFiveFour Marketing Director Patrick Whitnall and Social Law Co founder Tegan Boorman.

The new leadership team was elected by the organisation’s 85 members.

“AiMCO is essential to the influence industry's next phase of development,” Smith said.

“Right now, influence is experiencing a strong growth trajectory that will be critical in determining how the future of our industry looks.”

Singh said he had been proud of what they’d achieved since creating AiMCO two years ago.

The organisation has been developing industry best practices, like writing the Code of Practice and other guides. The Guiding Council includes 17 members of the influencer marketing community.

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