What you need to know:

• PHD Melbourne in, Noisy Beast out.
• Move follows management buyout of firm launched at behest of then CEO Radek Sali with former Nine and Ten network execs at the helm.

Swisse has severed ties with Noisy Beast a year after a management buyout that took the full service agency out of the supplements firm’s ownership.

The Collingwood headquartered agency was put together in 2012 at the behest of maverick Swisse CEO Radek Sali, who walked away from the firm’s $1.7bn sale to what is now H&H with $250m in his pocket after taking the company from minnow to global brand with an unashamedly old school approach of big brand TV advertising and big ticket sponsorships.

As Sali took Swisse global, Noisy Beast – co-founded by former Nine Melbourne CEO Paul Waldren and Ten commercial chief Adam Hilton – moved with the firm internationally, taking on more work for other brands, with current clients including Xero, Unisuper, Canstar and Porsche Australia.

The agency undertook a management buyout last April. Three months later, Clemenger was appointed Swisse's creative agency. Now the firm has handed media to PHD Melbourne without a pitch, consolidating duties with its Omnicom stablemate.

Marketing Director Kerrie Wade said the appointment was a “logical step for Swisse and we are already seeing the benefits.”

PHD Melbourne MD, Simon Lawson, said the agency is “excited to formally announce our partnership with Swisse Wellness. They’re a quintessential Melbourne brand and we’re looking forward to using our challenger brand thinking to help them continue to grow”.