What you need to know:

• Jacquelyn ‘JC’ Cowardin joins Quantcast as Head of Account Management.
• Will help brands and agencies wring maximum value from new data, ID and measurement  platform.

Adtech firm Quantcast has hired Jacquelyn ‘JC’ Cowardin as Head of Account Management ANZ.

She joins Quantcast from George P. Johnson ANZ, where she led its audience acquisition division.

Cowardin began her career at Carat in Atlanta in the US, followed by OMD, 22Squared, CP+B, and gyro across the United States.

She moved to Australia in 2016 as Group Business Director ANZ at Merkle’s DWA and brings broad perspective to the role, having worked with Quantcast as a customer for the last seven years.

“I have always trusted the company’s digital media solutions and the value it provides to unearth new and relevant audiences for brands,” said Cowardin. “I’m thrilled to represent the company not only in this role but as an ambassador of Quantcast’s technology and vision for growth.”