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News 3 May 2021 - 1 min read

Lockdown ecommerce, fitness and CTV habits have stuck – study

By Staff writer

Australia’s behaviour changes developed under Covid lockdowns and restrictions have largely stuck, according to a year-long study by MiQ.

What you need to know:

  • CTV, gaming soared during pandemic restrictions and consumption remains high.
  • Half of Australians say spent more time watching TV.

Australia’s behaviour changes developed under Covid lockdowns and restrictions have largely stuck, according to a year-long study by MiQ.

Online shopping for things like clothes, beauty products and electronics shows no sign of dropping off while demand for gym memberships, healthy eating and meal preparation plans remains high.

Meanwhile connected TV growth soared 200 per cent, while gaming consoles (up 70 per cent) and online gaming also increased dramatically during lockdown. Per the study, content consumption has continued since restrictions eased, particularly among the under 35s.

In Australia, 48% of people said they were spending more time watching TV, the second highest globally behind the UK (49%).

The study also suggests that while people are increasingly keen to take a post-Covid holiday, those over the age of 45 are tentative about traveling overseas. Globally, only a third of that cohort plan to do so this year.

The study combined data from PCs, laptops, connected TVs and mobiles.

See full details here.

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