DDB promotes Andrew Little to lead ANZ region, Priya Patel takes the reins of NZ business
Group CEO of DDB Australia Andrew Little has been promoted to the role of President and Regional CEO following the appointment of Marty O’Halloran to Global CEO last year. DDB Sydney boss Priya Patel has also been named as the first female CEO of DDB Group NZ.
What you need to know:
- Andrew Little has been promoted to President and Regional CEO for DDB Group across Australia and New Zealand.
- The role was previously held by Marty O'Halloran, who became the group's global boss last year.
- Sydney MD Priya Patel has also been promoted and becomes the first female CEO of DDB Group NZ.
DDB Worldwide has named Andrew Little as President and Regional CEO for DDB Group across Australia and New Zealand, elevating him to DDB Worldwide’s global leadership team.
The appointment follows Marty O’Halloran’s appointment as DDB Worldwide CEO position in July last year.
Little, who has been Group CEO of DDB Australia for the past seven years, is a 21-year veteran of the global advertising and marketing agency, beginning his career in Melbourne in 2000.
It was also announced that Managing Director of DDB Sydney Priya Patel has become the first female CEO for DDB Group New Zealand.
Patel has been Managing Director of DDB Sydney since 2018 and had more than 14 years’ agency experience in the UK before moving to Australia in 2017.
The marketing and publishing worlds continue to watch with anticipation and unease as the rules of digital marketing are overturned via the recent Apple iOS changes and the impending cookie crumble. As the demand for greater privacy and transparency regarding access and use of personal data grows, after years of normalising tracking consumer behaviour online via apps and the web, the tide is turning. Consumers are now more informed and able to make the choice as to whether they accept these terms, whether the value exchange for use of their data is worth it, and the resounding answer appears to be no. So where does that leave the world of audience targeting?
The data doesn’t lie: women are feeling confident and empowered when it comes to purchasing cars, but according to the latest research, the automotive marketing industry still has a long way to go to catch up.
Are Media has dug into the data from its inaugural HERpulse Auto survey to reveal that although the majority of women are the key decision-maker when it comes to buying a car for the family, many still feel patronised and unrepresented throughout the marketing and sales cycle.