AI-powered creative platform Springboards has welcomed several strategic investors to accelerate its mission of integrating human creativity with artificial intelligence, securing backing from prominent industry names such as Chris Savage, Mat Baxter, Zoe Scaman, Henry Innis, Rosie Yakob, James Hurman, Ellie Rogers, and others.

It comes as the platform, which has been adopted by over 200 top agencies, continues to gain traction. Co-founded by ex-agency strategists Pip Bingemann and Amy Tucker and CTO Kieran Browne, Springboards offers a suite of AI-powered tools that help creative humans start faster, explore more and collaborate together.

The company plans to utilise the investment to expand its toolset, grow its global user base, and continue its commitment to building AI that empowers human creativity. Springboards has already partnered with over 120 agencies globally and secured $5 million AUD in seed funding from Blackbird Ventures.

The platform offers AI-powered tools designed to help creative teams start faster, explore more, and collaborate effectively.

Bingemann, CEO and Co-founder of Springboards, said: "We’ve had a lot of ‘pinch me’ moments over the past 24 months, but having this incredible group, people we’ve looked up to our entire careers, back us on this journey is something very special."

Tucker, CMO/CCO and Co-founder of Springboards, said: "We never built Springboards with the intention of keeping it for ourselves but rather knew Springboards would be at its best only when centred around creative humans. It was a no-brainer to invite these industry legends into the fold and continue to explore more possibilities with some of the best thinkers in the world."

The full list of backers is as follows: Chris Colter, Managing Director, Media Strategy, Accenture Song A/NZ Australia; Chris Savage, Business Growth Specialist, The Savage Company; Christian Hughes Principal & President, Cutwater Agency; Chuck McBride, CCO & Founder, Cutwater Agency; Connon Bray, Co-founder Tracksuit & Ideally; Ellie Rogers former Sales Director at Snap; Gabrielle Tenaglia, Head of Marketing, Lettuce; Glen Cassidy, Consultant; Henry Innis, Co-founder, Mutinex; James Hurman, Founding Partner, Previously Unavailable; Mat Baxter, former global CEO, Huge; Matt Hermann, Founding Partner, JAM Branding; Nigel Carr, former CSO The Tombras Group; Reuben Halper, Head of YouTube, Google New Zealand; Rosie and Faris, Co-founders Genius Steals; Sammy Preston, APAC Client Council and Industry Trade Relations Lead, Meta; Simon Pound, Managing Partner Previously Unavailable; Tom Morton, Founder of Narratory Capital, LLC, former global chief strategy officer at R/GA; Zoe Scaman, Founder, Bodacious and lead investor Blackbird Ventures.

Founder of Bodacious and Springboards investor, Zoe Scaman, said: "I’m proud to be an early supporter, investor and board member of Springboards, not just because it’s a revolutionary platform, but because it’s been built by two brilliant minds who deeply understand both the art and science of strategy. In an era where AI is often met with hype or fear, Springboards represents a rare third path - one grounded in thoughtfulness, integrity and a genuine love of the craft. It’s not about abandoning what we know, but expanding upon it with care. We can marry the old and the new, we just need to do it with clarity, courage and a belief in building something better."

Former Global CEO at Huge and Springboards investor, Mat Baxter, said: "The platform does exactly what it says on the tin, giving talented planners amazing AI-powered springboards to develop their insights, generate their ideas and design their strategies. That’s something our industry must absolutely lean into, which is why I’m not just a user, but an investor too."

Rosie and Faris Yakob, Partners at Genius Steals and Springboards investors, said: "We love creativity. We love great advertising, bold ideas, and the brilliant people behind them. We love being agile, informed, and constantly delighted. We believe in tools and thinking that make all of us better, faster, and well paid — not replaced. We believe in growth that lifts everyone. We love nice people. And yes, we really love Springboards."

Founder of Narratory Capital and former Global Chief Strategy Officer at R/GA, Tom Morton, said: "A lot of marketing AI helps brand owners get generic outputs for less. Springboards helps agency practitioners get strong, brand-friendly insights, briefs and media plans faster. It's a product you would welcome on the team."

Founding Partner of Previously and Springboards investor, James Hurman, said: "I strongly believe that the future of creativity is human - and that the tools that stimulate human creativity are advancing in incredible ways. I invested in Springboards because they're thinking deeply about how technology can, should and will support and accelerate human creativity."