Wavemaker has emerged victorious in the 2025 Tour de SBS Agency Challenge, held at Hoops Capital East, Moore Park on Thursday night.

The GroupM agency excelled at three challenge stations, which were based on SBS content and events. These included a Tour de France virtual reality cycling route, an Alone Australia wind-simulated survival task, and a FIFA World Cup-themed soccer ball course.

The Tour de SBS Agency Challenge is now in its 11th year and saw participation from around 150 individuals from Sydney's media agencies. The top three teams in the competition were Wavemaker, Innocean, and Hearts & Science.

In addition to the main competition, Pearman Media was recognised with the best dressed award for their creative T-shirt costumes.

SBS's broadcast of the Tour de France is set to commence on Saturday, July 5, available live and free on SBS and SBS On Demand.