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National Agenda

Coles' sales rose at slowest pace in 12 years in September quarter

Like-for-like supermarket sales rose just 0.1 per cent after rising 2.2 per cent in the June quarter and by 5.1 per cent in the September quarter last year.

  • Last year’s September quarter was supported by the popular Little Shop promotion, which was undercut this year by Woolworths’ similar promotion of Lion King toys.  
  • Analysts say the broader grocery market is growing about 4 per cent and Coles continues to lose market share after being outperformed by Woolworths for 11 of the past 12 quarters. 


Coles chief Steven Cain says the retailer's 48th consecutive quarter of supermarket sales growth is proof a new strategy aimed at winning the trust of customers is gaining traction. Brand trust is an increasingly valued currency, especially in a crowded marketplace.