Like-for-like supermarket sales rose just 0.1 per cent after rising 2.2 per cent in the June quarter and by 5.1 per cent in the September quarter last year.

• Last year’s September quarter was supported by the popular Little Shop promotion, which was undercut this year by Woolworths’ similar promotion of Lion King toys.  
• Analysts say the broader grocery market is growing about 4 per cent and Coles continues to lose market share after being outperformed by Woolworths for 11 of the past 12 quarters.