Out Of Home claims ninth year of audience growth
The out of home (OOH) industry claims metro audiences increased 2.4 per cent in 2019 based on its MOVE currency.
Market modelling was updated in 2019 to include:
- Updates to population and employment travel zone data drawn from the 2016 Australian Bureau of Statistics census
- Updates to ‘trip attractors’ in each travel zone such as shopping centres, schools and airports
- Updates to road network and transport information including public transport routes and timetables
- Additions of new signs and changes to some existing signs
"This is the ninth consecutive year that Out of Home audiences have grown, now reaching 13 million people each day in the five major capital cities MOVE measures," said OMA and MOVE chief executive, Charmaine Moldrich.
She added that investment continues to develop a digital out of home currency, as well as a new automated proposal booking system due to launch early 2020.