Seattle-based tech firm Amperity has launched its AI-powered 'Customer Data Cloud', a solution designed to help brands manage complex data architectures. The technology is already being utilised by Alaska Air and Boeing Credit Union, among others. The Customer Data Cloud leverages AI to standardise data, resolve identities, build profiles, and provide access to save time and build more accurate data models.

The solution offers four key capabilities: AI-Powered Identity Resolution, Industry-Specific Data Modelling, Self-Service Data Access, and Intelligent Change Management. Alongside these, the platform has launched new capabilities including Real-Time Tables, Amperity Bridge for Snowflake, and Bring Your Own Storage.

"Our customers have asked for AI solutions to keep up with today's data demands," said Tony Owens, CEO at Amperity. "The difference between market leaders and laggards isn't just having customer data—it's how quickly they can transform it into strategic assets for the business. That's why we built the Amperity Customer Data Cloud - to give technologists the Customer AI they need to quickly organise and democratise data."

Amperity, founded in 2016, operates globally with offices in Seattle, New York City, London, and Melbourne. Over 400 leading brands worldwide, including DICK'S Sporting Goods, Planet Fitness, and Wyndham Hotels & Resorts, rely on Amperity's solutions.

"When we started the Amperity partnership in 2016, our data was disorganised, limiting our ability to improve the guest experience and drive better business results," said Melissa Caplis, senior product manager of data at Alaska Airlines. "Using Amperity's identity resolution, we established our customer data foundation, including merging six million loyalty members from two databases into one after an acquisition and resolving 169,000 dual loyalty accounts. This foundation was 2.3 times more accurate than a leading consulting firm. As a result of having unified customer profiles, loyalty conversion increased by 197%. Amperity has fundamentally changed our understanding of our customers."

"You can't be relevant if you don't have the most up-to-date data. Amperity enables our engineering team to combine and aggregate data from different sources," said Jeanne Jones, vice president of digital marketing and analytics at BECU. "This level of accessibility saves us 26+ hours a week on email dashboard reporting. It also saves 50+ hours on digital marketing outbound execution. We now have a deeper understanding of our members and the ability to provide them with the most suitable and timely offers."