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Posted 05/02/2025 5:41pm

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Krzastek leads the way,
VaynerMedia expands,
Global growth in sight.

In partnership with
Nine

Vaynermedia appoints Marcus Krzastek as first president, international

VaynerMedia has announced the appointment of Marcus Krzastek as its first-ever President, International.

Krzastek will oversee the agency's operations across the Asia-Pacific (APAC) and Europe, Middle East, and Africa (EMEA) regions, leading a team of nearly 600 employees.

Krzastek's new role comes as VaynerMedia continues to expand its international footprint, with established hubs in Singapore, London, Australia, India, Japan, Malaysia, Thailand, and Amsterdam. His appointment is effective immediately, and he will report directly to Gary Vaynerchuk, Chairman of VaynerX and CEO of VaynerMedia.

Krzastek joined VaynerMedia in 2009, playing a pivotal role in the agency's transformation from a startup to a global entity. Prior to this appointment, he served as President of The Sasha Group, a VaynerX company, where he achieved a 30% increase in revenue and enhanced profitability. His experience also includes serving as Gary Vaynerchuk’s Chief of Staff, where he contributed to the launch and scaling of multiple VaynerX ventures.

In his new position, Krzastek will work closely with regional Managing Directors Tim Lindley and Daisy Domenghini, who will report directly to him. Vaynerchuk expressed confidence in Krzastek's capabilities, stating, "Marcus has been integral to VaynerMedia’s success since day one. His deep understanding of our business and exceptional leadership make him the perfect choice to accelerate our global growth in this next chapter."

Krzastek himself commented on his new role, reflecting on his journey with the company. "Over the past 15 years, I’ve witnessed VaynerMedia grow from a scrappy startup into a global powerhouse, creating social-first content for the world’s biggest brands. I’m honoured to take on this new role and excited to build upon the incredible momentum across our international regions," he said.

VaynerMedia, founded in 2009 by Gary Vaynerchuk, is part of the VaynerX family of companies. The agency has garnered recognition for its work at prestigious industry events, including the Cannes Lions, the Clio Awards, and The Webby Awards. Since the establishment of VaynerMedia Asia Pacific in 2019, the agency has collaborated with major brands such as PepsiCo, YouTube, and Under Armour.

Krzastek's appointment marks a significant step in VaynerMedia's ongoing international expansion strategy, as the agency continues to strengthen its presence in key global markets.

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