JCDecaux wins Queensland Rail contract
“Queensland is poised for further economic vibrancy as it begins its preparations for the 2032 Olympics," Steve O’Connor, JCDecaux CEO, says.
JCDecaux has expanded its Rail portfolio, winning the 10-year contract for Queensland Rail. It means the out of home company now manages rail ads across Sydney Trains, Melbourne’s Southern Cross Station, Adelaide Railway Station, Perth Transport Authority and now Queensland.
What you need to know:
- JCDecaux has been appointed to Queensland Rail’s out of home contract, adding dozens of screens to the network.
- The 10year contract begins in July.
Out of home company JCDecaux has won the tender for a 10-year contract with Queensland Rail, adding 13 new large format sites and six digital bulkhead screens across the state.
The company has been working with Queensland Rail for the past 10 years, but the new contract, starting in July, expands that means in Queensland and Sydney advertisers can buy consistent formats.
JCDecaux was named as Sydney Trains’ partner in September last year, and provides rail solutions to Southern Cross Station in Melbourne, Adelaide Railways Station, and Perth Transport Authority.
The company says “full motion audio and digital XTrackTV screens” will be installed at stations, including new spots at Brisbane’s Central Station. Fifty existing sites that have static spaces will be replaced with 75-inch screens.
The contract with Queensland Rail has an option to extend beyond 2032, when the Olympic Games will be held in Brisbane.
