What you need to know:

• The IMAA has reached 80 member agencies, 18 months after launching in Sydney.
• New agency members include This is Flow, HotGlue, Bonfire and Audience Precision.

The national, not-for-profit industry association representing independent media agencies has added another 29 members swelling its ranks to 80 just 18 months since launch.

The Independent Media Agencies of Australia (IMAA) was established in February 2020 with five agency members.

Sam Buchanan, General Manager of the IMAA, said the “era of the indie” has begun. He has previously said the organisation’s “world first” trade credit insurance deal for members was a key win that saved members thousands, likewise a growing number of partnership agreements with major media vendors appealed to indie agencies.

“In less than 18 months, we’ve grown from just five agencies in the early planning stages to 80 members, and have become a truly national body, with member agencies in every state, and we’d like to welcome our newest members,” he said.

The new members of the IMAA are:

• Adunion
• Audience Precision
• Awaken
• Balmer Agency
• Bonfire
• Claxon
• Cole Media
• Digital Crew
• Equality Media
• Glide Agency
• GDR Media Group
• HotGlue
• Gravia
• Jarvis
• Impressive
• One Media Co
• Merged Media
• Saint Mob
• Oxygen 360
• Shell Media
• Seed Advertising
• Taska Media
• Shines Digital
• The Tilt Agency
• The Advertising Room
• This is Flow
• The Way Agency
• White Lab Media
• Thump Media