What you need to know:

• Omnicom Media Group will spend $1 million with indigenous media before the end of this financial year.
• The ‘Bunji of Brands’ initiative is a partnership with some of the holding group’s biggest brand clients.
• The money will be spent with NITV and Imparja TV, which is an aboriginal owned TV network.

Omnicom Media Group says it will invest $1 million in indigenous media this financial year, on top of what its clients already spend in the sector.

Known as the ‘Bunji of Brands’ partnership, the initiative includes some of Omnicom’s largest accounts: Audible, Belong, Bonds, Google, Mazda, Pepsi co., BCF, rebel, Supercheap Auto and Unilever. Bunji is the Aboriginal word for friend.

Omnicom has committed to spend $1m with NITV and Imparja TV. Imparja Television is the only Aboriginal owned commercial TV licence holder in Australia and NITV, part of the SBS network, is solely-focused on the cultures of Aboriginal and Torres Strait Islander people.

The holding group says this investment is in addition to any pre-existing spend the brands have with indigenous media.

Kristiaan Kroon, Chief Investment Officer at Omnicom Media Group, said: “We saw a clear role for our businesses to bring together a client collective which led to the OMG ‘Bunji of Brands’ partnership to accelerate investment through a step change in Aboriginal and Torres Strait islander media spend.”