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Prestige spreads its wings, Victorian homes showcased, Domain's reach expands.


Domain expands Prestige Magazine with new Victorian edition
Domain has launched a revamped version of its Prestige Magazine, introducing a new Victorian edition. This edition will be distributed in The Age and The Australian Financial Review every Wednesday across Victoria. The national edition of Prestige Magazine will continue to be available in The Australian Financial Review in other states.
Prestige Magazine, a publication that focuses on Australia's luxury real estate market, features premium properties and luxury lifestyle trends. The magazine aims to cater to a niche audience interested in high-end real estate and lifestyle content.
Domain's Chief Commercial Officer and Managing Director - Agent, John Foong, said: "We’re excited to launch our refreshed Prestige Magazine and the new Prestige Victoria edition. The response from our agent partners has been really positive, especially given the growing interest in premium properties across Victoria.
"Prestige Magazine readers are more than twice as likely to buy a property in the next 12 months than the average Australian. With The Age leading in both print and digital, alongside the Australian Financial Review and Domain’s online audience, we’re able to reach an even wider, highly engaged audience.
"People love exploring properties in our magazine before viewing them on the Domain App. We’re confident these updates will significantly boost engagement, bring more enquiries to agents, and offer extra value to vendors through our exclusive access to Australia's leading media outlets. It’s all part of our ongoing commitment to great customer service."