What you need to know:

• Uber has launched Uber Ads in the ANZ region, with Michael Levine at the helm.
• The business is the first ads sales business outside the US, and will develop relationships and products across the Uber and Uber Eats services. 

Uber has launched its advertising business in Australia and New Zealand - Uber Advertising, naming former LinkedIn Head of Enterprise Marketing, Michael Levine, as its local chief. 

Uber Advertising ANZ is the first ad sales division for the company outside the US, and Levine, who spent 10 years at LinkedIn after working at nineMSN and The Guardian, will develop a sales team and partners within the Uber Eats app. His team will also build advertising out across Uber's mobility business. 

In the US, Uber’s ads first included sponsored listings for restaurant partners on Uber Eats, after which the business began offering in-app advertising and Uber Out-of-Home opportunities to the wider market. 

Drew Mitchell, Global Head of Ad Sales, Uber Advertising said: “ANZ is one of the world’s most creative and dynamic advertising markets, and we are excited to be launching Uber’s suite of advanced advertising services to brands in the region."

Michael Levine, Head of Advertising – ANZ, Uber Advertising added: “With millions of users across the region, Uber Advertising has a huge opportunity to help brands connect with a variety of target audiences. The business is perfectly placed to provide marketers with first-party targeting across location and shopping data, with closed loop attribution, and at significant scale."