Skip to main content
News 6 Oct 2021 - 1 min read

Isuzu the new men’s A-League naming rights partner

By Sam Buckingham-Jones - Senior Writer
A league and isuzu join forces in naming rights partnership

“We are delighted to be joining forces with the fastest growing sport in the country," Hiroyasu Sato, Isuzu UTE Australia Managing Director, said.

Isuzu UTE Australia will be the naming rights partner for the men’s A-League competition inking a three-year deal as Australian soccer goes through a major rebrand.

What you need to know:

  • Isuzu UTE Australia will be the first naming rights partner for The A-Leagues men's competition. 
  • The announcement comes after the A-Leagues merged the men’s, women’s, youth and E-Sports leagues under the A-Leagues umbrella.

The A-Leagues have announced Isuzu UTE Australia as the first naming rights partner of the men’s competition in a three-year deal starting in the upcoming 2021-22 season.

The men’s competition will be known as the ‘Isuzu UTE A-League Men’, following a recent rebrand of the leagues that brought operation, commercialisation, and marketing into one organisation.

The A-Leagues has also sponsored with Surf Life Saving Australia, and will be accessible on ViacomCBS’ Network Ten on free-to-air and through its streaming service Paramount+.

Mi3 Special Report: Australia Post-Cookies, Post-Privacy

  • How brands including ANZ, CommBank, Adore Beauty, Little Birdie, Menulog and Westpac are racing for new privacy-compliant ways to market to customers as platform and regulatory changes bite.
  • Report covers all of Australia‘s major publishers, their strategies.
  • All major alternative IDs covered.
  • Plus marketing consultancies, tech provider and agency insights.
  • Independent Mi3 report, based on 35-plus interviews, supported by MiQ and Resolution Digital.

How brands including CommBank, Adore Beauty, Little Birdie, Menulog and more are racing for new privacy-compliant ways to market to customers as platform and regulatory changes bite.

Get ahead of the curve. DOWNLOAD THE REPORT HERE DOWNLOAD your 67-page report here.

Already a member? . Not a member? Start the process:

Download Now
Australia Post-Cookies, Post-Privacy

Share your reaction (and see how others voted)

Leave a comment (you must be logged in)

Be the first to comment

Market Voice

Search Mi3 Articles

Make it personal

Join Mi3 to receive our weekly edition and personalise your experience