Telstra has launched the latest iteration of its 'Wherever we go' brand platform, in a new campaign from Bear Meets Eagle on Fire and +61 that positions Telstra Business as the preferred connectivity partner for Australian enterprises.

The campaign, 'Wherever your business goes', features a film directed by Steve Rogers and produced by Revolver, showcasing a shoemaker and his travelling store in a fable-like setting. The narrative aims to illustrate the potential of businesses with the right support and partnership.

The campaign includes out-of-home elements with illustrations by Ben Hasler and paper art by Kyle Bean, featuring wall murals and special builds. These creative elements aim to highlight tangible benefits of Telstra Business offerings, such as Business Internet and expert advice available at Telstra Business Technology Centres. These benefits are communicated across social, digital, and point of sale channels.

Bear Meets Eagle On Fire, in collaboration with bespoke agency +61, served as the creative agency for the campaign, while OMD Australia managed the media aspects.

The film's production team includes Director Steve Rogers, Managing Director Michael Ritchie, and Executive Producer Pip Smart. The campaign's music was produced by Manderley Music, with composer David Etherington.

Group Executive at Telstra Business, Amanda Hutton, said: "At Telstra, our ambition is to partner with all Australian businesses to provide safe and reliable connectivity solutions that meet their needs. We know how critical this is for any business and the message we want to share with this campaign is that we promise to support you, wherever your business may go."

Chief Creative Officer of Bear Meets Eagle On Fire, Micah Walker, said: "Every small business is a journey...This is a story about what’s possible when you have the right support and partnership behind you."

Managing Director of +61, Blake Crosbie, said: "Business owners are inherently imaginative people, they have a vision of where they want to go. We wanted to create a campaign that reflects that ideal, without holding up a mirror to the audience."